AI Insights · Timothy · July 2025
Top 5 Consumer Finance Apps on iOS in Brazil, Q2 2025
Explore the performance trends of the top consumer finance apps in Brazil on iOS during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the consumer finance app sector in Brazil saw notable activity on the iOS platform. Here’s a look at the top five apps and their performance trends, based on data from Sensor Tower.
Banco Itaú: Conta, Cartão e + experienced fluctuating weekly downloads, peaking at around 160K in the last week of May. Active users showed a rise, reaching approximately 9.4M by the end of June.
CAIXA Tem displayed a downward trend in downloads, starting with about 105K in early April and ending with 60K by June's close. Active users also dipped, closing the quarter at approximately 3.2M.
Nu maintained a steady download rate, with a slight increase to 76K in the final week of June. Active users showed resilience, stabilizing at around 20.2M by the quarter's end.
CAIXA saw its downloads hover around 68K at the beginning, with a slight decrease, ending June with 65K. Active users rebounded to approximately 8.8M by the end of the period.
Finally, Inter - Send Money showed a dramatic increase in downloads, particularly in June, peaking at 96K in the last week. Active users slightly increased to 7.8M by the quarter’s conclusion.
For more detailed insights and data, visit Sensor Tower.
